[...] on TV? What would your nutrition intake look like?” A Gym Rat’s Guide to the One-Rep Max Morning Cup of Vomiting in My Mouth: Skechers Shape-Ups How Food Impacts Our Mood August 27th, 2010 | Category: [...]

…or walking in shoes with mini bosu balls in the sole!

http://www.reebok.com/GB/product?modelId=30037520&articleId=J15952

Who needs deadlifing.

This crap truly is unbelievable. I agree, don’t call walking exercise…it’s walking…and certainly don’t claim it’s a form of exercise which maximizes caloric burn.

I’m all for moving more and getting more NEAT, but people need to understand the difference between general physical activity (NEAT), structured training (EAT), “working out”/”trying” (somewhere in between NEAT and EAT), and also the difference between aerobic exercise and cardiovascular exercise (all aerobic exercise is cardiovascular but not all cardiovascular exercise is aerobic).

I’m tellin’ ya’…it’s an uphill battle trying to impact peoples lives as a fitness pro when you are up against stuff like sketchers shape ups and similar hogwash.

haha you truly have a gift for finding crappy infomercials. how come they never make infomercials for things like the vibram five fingers? is there some unspoken rule or government law that infomercials can only be made about products that have absolutely no scientific backing and are absolutely guaranteed not to work?

Here’s another one, the Fitstix. Saw it yesterday in the Power Systems catalog. Two stick-type things you hold in your hands. Catalog description: “This simple, handheld exercise tool is part weighted baton, part maraca. Hold one in each hand during kickboxing, step and other cardio routines to tone the arms, back and shoulders while you keep the beat to music. Each weighs just under 1 lb and contains special rhythm producing granules that slide freely from end to end causing the muscles to react.” From the website: “Developed by fitness trainer Karen Joy to increase the heart rate and burn more calories in less time! Tone and sculpt your arms, abs, back and shoulders all without lifting weights! Lose weight, inches and CLOTHES SIZES.” Wow, all that with two sticks that together weigh less than 2 lbs.

Actually talked to my foot doctor a few times in the past regarding gimmicks like these…

He mentioned several people coming in complaining of ankle pain after wearing them. Mentioned something about these actually creating more ankle instability then anything else…

Also a co-worker was showing off sandals the other day with a similar bump on the bottom. Explaining that they didn’t do anything for her and were actually hurting her. Not a good conversation.

For another “innovation”, check out the ElliptiGo… What would you get if you crossed a bicycle with an elliptical machine? Apparently, you’d get the ElliptiGo… http://www.elliptigo.com/

Tony- you and I have ESP. I wrote a blog on Sketchers Shape-Ups entitled “Shape-Ups Should Ship Out”- the day before! I was driving here in Hudson and saw 5 people wearing “Shape-Ups” - three were obese, one was smoking a cigarette and another was a guy. NO need to say more- dork. I went ballistic after that.
The studies on “shape-up” like sneakers- where the company is getting their lies from- involved only a handful of participants. The average increased oxygen consumption while wearing MBT sneakers (Masai Barefoot Technology) was 2%- so this is how the company can say “they burn more calories.” MBT was original form of these sneakers designed to mimic the gait patter of Masai Warriors walking barefoot on the plains of Africa. So- we want to mimic barefoot walking, and we put people on a 2 inch platform! BRILLIANT! I don’t know how these companies get away with the lies and exaggerations- and how the public is so stupid as to believe everything they see on TV.
ARRGHH!!!!