Tony Gentilcore

Because heavy things won't lift themselves

Category Archives: Exercise Technique

Why the Box Squat is Overrated

There are a lot of things I don’t do anymore that I used to. 1. Unlike when I first moved here eight years ago, I no longer refer to Boston as Beantown. That’s a big no-no amongst locals.  Doing so is as sacrilegious as wearing a Laker hat or a Derek Jeter jersey down Boylston! […]


3 Ways to Improve Your Squat

Among the many gems that I gleaned this past weekend during Greg Robin’s Optimizing the “Big 3″ workshop was the notion that, contrary to popular thought, the purpose of supplemental work (or exercise) isn’t so much to make an exercise harder, but rather to address a some form of “kink” in one’s technique. One such […]


How to Train For Power

First off: Like, WHOA! It’s been bonkers on the site the past few days. Tuesday’s post, An Open Letter to Everyone Who Has Told a Women “Don’t Get Too Muscular,” pretty much won the internet for a 48 hour stretch and has been getting a ton of positive feedback and commentary. It’s by far been […]


How the Kettlebell Can Improve Your Deadlift

I had an interesting conversation with my good friend and fellow strength coach, Ben Bruno, not too long ago. He and I like to catch up every now and then to 1) discuss our mutual affinity for JP Licks ice-cream and 2) talk some training and fitness shop. He’s originally from New England and worked […]