Tony Gentilcore

Because heavy things won't lift themselves

Category Archives: Motivational

The Key to Fitness Industry Success?

Cue small rant now. I’m writing a little later than usual today partly because I slept in today and had a later start than usual** and also because I had a Skype date earlier this afternoon with Matt Pack (of Primal Fit Miami) and Ted Ryce for the brand spankin new podcast they’re releasing soon. […]


Jedi Mind Tricks to Make You Instantly Stronger

Today I have a guest post by St. Louis based personal trainer Ian Fagala. Ian actually reached out to me right before I left for vacation about writing a little sumthin sumthin for the website while I was away, but unfortunately I dropped the ball and forgot to put it up. Oopsies. In any case, […]


Finding Your Niche as a Trainer or Coach

Not to rub it in or anything, but as I type these words I’m sitting poolside here in the Dominican Republic. I’m on vacation!!!! And while yes, I snaked away for a little bit to hop on the internet for a few minutes…….it’s all good, because Lisa is currently enjoying a cocktail…..;o) We arrived here […]


My Five Most Influential Books (<– Promise This Won’t Bore You)

Today’s post really has nothing to do with fitness – at least not directly anyways. Call me crazy, but I don’t feel I need to be some fitness RoboCop* where all I do is write about strength curve continuums, muscular imbalances, protein to carb ratios, and/or deadlifts. I do have a life outside of the […]