Tony Gentilcore

Because heavy things won't lift themselves

3 (Not So Common) Mistakes People Make (That Many Don’t Think About) When Trying to Improve Their Deadlift

I don’t claim to know everything. Sure I can regurgitate all the muscles that attach to the scapulae, list all the muscles involved with posterior pelvic tilt, name all the members of the starting line-up for the 1990 Oakland Athletics, recite line-for-line the “I will find, and I will kill you” monologue Liam Neeson uses […]


Introducing My Deadlift Specialization Program: Pick Things Up and Put Them Down

Name a celebrity – any celebrity – and it’s not hard to list off a handful or a few dozen adjectives or associations often tethered to them like white on rice or a ball to a chain. Jennifer Lopez: fashion icon, badonkadonk, the impetus behind the media’s fascination with coming up with corny nicknames whenever […]


Stuff to Read While You’re Pretending to Work: 9/5/14

You know the saying  “the calm before the storm?”  Yeah, well I’m experiencing the opposite of that right now. I leave for London in the middle of next week for mine and Dean Somerset’s 2-day workshop, and while I’m super excited for my first trip to Europe – Note to self: DO NOT, for the […]


Your Career in Fitness: A Guide to Professional Success

I get asked all the time from new and incoming trainers and coaches what they can do to better position themselves for (long-term) success in the fitness industry. Statistics show that most trainers burn out within a year and a half to two years. Granted there are many, many trainers who have long, prosperous, and […]