In case you missed this week’s episode of The Fitcast, we briefly touched upon the topic of how the corn industry has apparently gotten their panties all up in a tither (ie: they’re being whiny bitches) about how high fructose corn syrup (HFCS) has gotten a bad rap within the past few years. In a sign that the apocalypse is just around the corner, sweetsurprise.com recently released a few tv ads that pretty much make me want to jump into a live volcano.

As Leigh Peele stated on her blog the other day:

To quickly note, sugar isn’t just sugar. Nothing is ever that black and white, but, is HFCS going to kill you, are they right? The short answer is, under current research, there is no danger with intake of HFCS on small levels.”

It’s true, HFCS isn’t quite the evil step-sister that it’s made out to be, and in small doses, it really isn’t that big of a deal. But come on!!! Do we really need ads telling people that they shouldn’t avoid it? Do they really expect us to think that saying that it’s made from corn (it’s natural!) makes it healthy or a viable option?

Furthermore, as ex-CP client Gregg Taliercio mentions:

“Industrialized corn funneled and processed down to High Fructose Corn Syrup isn’t all that natural. Fruit sugar is still sugar, and to have them compare HFCS to regular sugar is certainly fair, but isn’t that setting the standard pretty low? But HFCS is made of fruit sugar, it has to be okay, right? Well again, this sugar comes in the absence of any of the positive things fruit brings to the table like antioxidants, fiber, and all kinds of micro-nutrients.”

Each commercial ends with a voice over telling us to “Get the facts. You’re in for a sweet surprise.” I find it comical that one of the “facts” on their website is that HFCS retains moisture in bran cereals and helps keep breakfast bars moist. WOW. That is freakin mind blowing. Way to shoot for the stars fellas. You really hit a home-run with that one. I mean, you could have told me that HFCS cures tape worm in puppies and I would have scoffed as no big deal. But now that I know that it retains moisture in cereal bars, I’m completely sold. You sir, are a treasure and a true pioneer of science.