Tony Gentilcore

Because heavy things won't lift themselves

Introducing My Deadlift Specialization Program: Pick Things Up and Put Them Down

Name a celebrity – any celebrity – and it’s not hard to list off a handful or a few dozen adjectives or associations often tethered to them like white on rice or a ball to a chain. Jennifer Lopez: fashion icon, badonkadonk, the impetus behind the media’s fascination with coming up with corny nicknames whenever […]


Stuff to Read While You’re Pretending to Work: 9/5/14

You know the saying  “the calm before the storm?”  Yeah, well I’m experiencing the opposite of that right now. I leave for London in the middle of next week for mine and Dean Somerset’s 2-day workshop, and while I’m super excited for my first trip to Europe – Note to self: DO NOT, for the […]


Your Career in Fitness: A Guide to Professional Success

I get asked all the time from new and incoming trainers and coaches what they can do to better position themselves for (long-term) success in the fitness industry. Statistics show that most trainers burn out within a year and a half to two years. Granted there are many, many trainers who have long, prosperous, and […]


The Tenets of Fat Loss

UPDATE:  The original title of the post was The Tenents of Fat Loss.  As in “tenents,” a word that doesn’t even exist.  I meant to say tenets. My bad (and thanks to the 17 or so people who pointed out my mistake.).  There I go again making up new words! I don’t claim to be […]